HARNESS THE POWER OF A SUCCESSFUL EMAIL PROGRAM AS A PROFIT CENTER!
Use email marketing to support other marketing channels.
Our services include:
- Consulting - let a seasoned professional suggest and implement the digital marketing strategy best suited for your business, and budget
- List Development - build, clean, and segment your subscriber list
- Copywriting - strengthen your brand and engage your audience with relevant, value-added content
- Design - produce stunning emails and landing pages that support SEO; avoid broken messages and spam filters; cohesively support social media and other digital marketing efforts
- Distribution - utilize bulk email delivery services with diligent sender reputation management and best practices for maximum inbox reach
- Metrics - compare campaign results to measure success and optimize efforts
- Objectives - learn trends, set goals, and adjust strategies to increase conversions
Helping Local Businesses Grow Is Our Passion!
With very little cost, local business owners can harness the power of email marketing to grow their brand and communicate with customers and prospects. Use emails to inform readers of upcoming sales or special promotions. You can also use email to provide updates on important news about your business and the impact your brand has on the local community.
using the Life-cycle approach for lasting relationships
Significant time and money are invested in growing your subscriber list as a valuable asset. Every subscriber is precious, and if you treat them right everyone reaps the rewards! Strengthen customer loyalty and increase lifetime spend with the proper engagement strategies and best practices.
Paying Attention To Key Metrics
We pay attention to the key metrics that build the baseline of success factors. Key metrics can be measured with every campaign sent and include:
The above metrics can be used to adjust list segmentation strategies and position future campaigns for optimal results.
We also tie these metrics into e-Commerce metrics where additional tracking can lend additional insight into the return on investment and how well specific revenue goals are accomplished. Critical metrics include:
- Delivery & bounce rates
- Open & Click-through rates
- Forwards & Social shares
The above metrics can be used to adjust list segmentation strategies and position future campaigns for optimal results.
We also tie these metrics into e-Commerce metrics where additional tracking can lend additional insight into the return on investment and how well specific revenue goals are accomplished. Critical metrics include:
- Leads generated & quality of leads
- Cost per lead
- Conversions
Grow and leverage your subscriber list
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Send relevant, actionable content
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Track and measure results
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